Număr de credite: 8
Cod: AME1111
Predare: curs 2h, seminar 1h
Limba de predare: engleză
Tip: curs principal, semestrul 1, Masteratul Comunicare, Societate şi Mass Media
profesor universitar doctor
Facultatea de Sociologie şi Asistenţă Socială
Universitatea Babeş-Bolyai
Curs
1. Introduction to the subject of the discipline. Presentation of topic and objectives. Bibliographic resources. Presentation of requirements for students’ activities during the semester and evaluation criteria
2. The challenges of communication and media research. The constitutive dimensions of scientific knowledge: rationality and empirical verification. Epistemological and ontological aspects associated with positivist and interpretative approaches. Strategies and research methods associated with the two approaches.
3. Communication research: Interrogations and methods. The stages of a communication/media research. Clarification and specification of research queries. Factors influencing the choice of methods. The requirement of fidelity and validity. Delimitation of the study universe.
3 Measurement in communication and media studies. From concept to measurement. Features, utility, limits. Typologies, indexes, scales: definition, examples, design.
4 Quantitative research methods used in communication and media studies: survey, structured observation. Defining features, relevant topics, validity issues, advantages and limits.
6. Qualitative research methods used in communication and media studies: interview, focus groups, participant observation, case study. Defining features, relevant topics, validity issues, advantages and limits.
7. Analysis of media texts. Quantitative and qualitative models of media content analysis. Content analysis of visual texts.
8. Media culture, politics and ideology. Analysis of ideological contents of media products
9. Media audience. Objectives of audience research. The new media and their influence on the audience research. Quantitative and qualitative audience research models. Methods, tools, indexes and audience indicators
10. Quantitative and qualitative integrated models used in media research
Seminar
1. Introduction. Presentation of topic and objectives. Bibliographic resources. Presentation of requirements for students’ activities during the semester and evaluation criteria.
2. The stages of a communication/media research. Clarification and specification of research queries. Factors influencing the choice of methods. The requirement of fidelity and validity. Delimitation of the study universe.
3. Measurement in communication and media studies. From concept to measurement. Features, utility, limits. Typologies, indexes, scales: definition, examples, design.
4. Designing quantitative and qualitative research methods used in communication and media studies: surveys, structured observation, participant observation, interview, focus-groups, content analysis, qualitative content analysis.
5. Research projects. Designing an individual/team research project on a chosen subject using at least one of the research methods presented
6. Presenting and discussing research projects
Bryman, Alan. (2012), Social Research Methods, Oxford University Press
Daniel Riffe , Stephen Lacy, Frederick Fico (2014), Analyzing Media Messages: Using Quantitative Content Analysis in Research, Routledge.
Earl Babbie (2013), The Practice of Social Research, Wadsworth.
Jensen, Klaus Bruhn. (editor) (2002), A Handbook of Media and Communication Research, Quantitative and Qualitative Methodologies, Routledge
Stephen M. Croucher, Daniel Cronn-Mills (2015), Understanding Communication Research Methods: A Theoretical and Practical Approach, Routledge
Theo van Leeuween, Jewitt Carey, (2001), Handbook of Visual Analysis, Sage
CURS:
Metode de evaluare
- 10% continuos assessment
- 40% exam
Criterii de evaluare:
- interventions and comments based on readings, papers, projects, personal analyzes
- project
SEMINAR:
Metode de evaluare:
- 20% continuos assessment
- 30% colloquium
Criterii de evaluare:
- number and quality of presentations and interventions
- project
Obiective generale
- Familiarizing students with the main theoretical and practical aspects associated with quantitative and qualitative methodologies, with a special emphasis on highlighting the specifics of these approaches, the advantages and limitations specific to each method.
Obiective specifice
- Students will be able to analyze and evaluate the methods and research used in real research project, to design research methodologies and develop research tools, to collect and analyze empirical data in communication and media studies.