The program provides students with an in-depth theoretical and practical training, helping them develop practical instrumental skills that will help them penetrate the labour market, and develop scientific research competencies to enrol in doctoral studies and build a successful academic career in higher education or research. Students will learn the most representative contemporary theories, as well as the paradigm shifts that have occurred in recent years in media and media analysis. At the end of the course, students will be familiar with the key concepts, theories and general models of the structure and dynamics of the communication process in different industry contexts (small group communication vs. mass media, media campaign, publicity or political communication, public relations, etc.). They will also develop the ability to use various quantitative and qualitative methods in studying the means, contents and consequences of social communication and public relations, and the practical skills and competencies of research, evaluation and intervention in the field of public communication of various organizations.
Sociologist; Research Assistant in Sociology; Social Science Research Assistant; Analyst; Specialist with administrative functions; Specialist with intellectual and scientific roles; Advisor in public institutions; Spokesman; Public Relations Specialist.
Communication theories Communication and media research methods (in English) Research methods in communication and media studies The basics of advertising Decision-making strategies in groups and organizations
Public relations and political communication The social impact of information technology and technology-mediated communication Strategic communication Methods of audience measurement Academic writing, ethics and deontology in social sciences
Data analysis methodology: data mining techniques Optional course 1 Optional course 2 Professional practice
Image and advertising campaigns Optional course 3 Bibliographic documentation for the dissertation Empirical research for the dissertation
During the 4 semesters, a total of 3 general and specialized optional courses have to be chosen. These can be selected from those nominated in the curriculum.
For more information you can contact the program head:
Dan Chiribucă Professor PhD Department of sociology
Admission and information:
TEL.: +4 0756 831 955 E-MAIL: email@example.com