Communication, society and mass media


The program provides students with an in-depth theoretical and practical training, helping them develop practical instrumental skills that will help them penetrate the labour market, and develop scientific research competencies to enrol in doctoral studies and build a successful academic career in higher education or research. Students will learn the most representative contemporary theories, as well as the paradigm shifts that have occurred in recent years in media and media analysis. At the end of the course, students will be familiar with the key concepts, theories and general models of the structure and dynamics of the communication process in different industry contexts (small group communication vs. mass media, media campaign, publicity or political communication, public relations, etc.). They will also develop the ability to use various quantitative and qualitative methods in studying the means, contents and consequences of social communication and public relations, and the practical skills and competencies of research, evaluation and intervention in the field of public communication of various organizations.

Sociologist; Research Assistant in Sociology; Social Science Research Assistant; Analyst; Specialist with administrative functions; Specialist with intellectual and scientific roles; Advisor in public institutions; Spokesman; Public Relations Specialist.

1st semester 

Communication theories
Communication and media research methods (in English)
Research methods in communication and media studies
The basics of advertising
Decision-making strategies in groups and organizations

2nd semester 

Public relations and political communication
The social impact of information technology and technology-mediated communication
Strategic communication
Methods of audience measurement
Academic writing, ethics and deontology in social sciences

3rd semester 

Data analysis methodology: data mining techniques
Optional course 1
Optional course 2
Professional practice

4th semester 

Image and advertising campaigns
Optional course 3
Bibliographic documentation for the dissertation
Empirical research for the dissertation

During the 4 semesters, a total of 3 general and specialized optional courses have to be chosen. These can be selected from those nominated in the curriculum.

For more information you can contact the program head:

Dan Chiribucă
Professor PhD 
Department of sociology

Admission and information:

TEL.: +4 0756 831 955