The Modern Corporation: The Problem of Purpose

Professor Andrej RUS, Andrej RUS, University of Ljubljana, Faculty for Social Sciences, Ljubljana, Slovenia

Corporations are fantastic beasts. They exist only on paper and yet they employ hundreds of thousands of people, they build factories, skyscrapers, and business campuses. They produce goods and services, market and sell them, make money and use it to expand and buy other companies. They own diverse assets from land, buildings, machinery to art. They can borrow huge amounts of money, own any number of other companies, get sued and go bankrupt. They are everywhere on the streets, shopping centers, homes and in human neural systems where corporate brands can induce pleasure comparable to satisfaction of basic human needs.

Discussion and Q&A: The Modern Corporation: Hope for the Future ?

Calin GOINA, Associate professor of sociology at Babeș-Bolyai University, Cluj, Romania,
Andrej RUS, Professor of management at the University of Ljubljana, Faculty for Social Sciences, Ljubljana, Slovenia
Brian T. SCHMITT, Associate professor of American studies at CY Cergy Paris University, Cergy-Pontoise, France